Updated: Jan 6, 2022
High penetration of mobile phones and low internet charges have brought to us many changes, watching video is one of them. People prefer videos over texts and the trend is going stronger and stronger.
We look for YouTube videos, FB videos, Instagram reels, and more to get our daily dose of entertainment, knowledge, learning, and more.
So what's big deal in the videos is that it is raging online like fire.
1. Videos are more often going viral on various social media platforms.
2. Most social media sites provide an option to create and share videos.
3. Only YouTube has over 2 billion users on their platform
4. Random surveys show, over 50 % of businesses prefer video marketing
5. And much more.
The answer is simple: Video marketing is worthy for all stakeholders of a business. But how? Let’s jump in to know, how video marketing is going to be a game-changer in 2022.
Video Boosts Sales & Conversion
A business uses marketing strategies for many purposes but making money always remains a priority first. Let us be clear. A site with a video landing page gets a huge number of qualified leads for your business and helps to generate more conversions ( 90% probability).
Vision is the most dominant sense and often supersedes all our senses. So once a visitor watches a video, it creates a sense of trust and credibility. Studies show that approximately 75 % of users buy a product for which they’ve watched a complete explainer video.
The reason is simple; our visual organs transmit data faster to the brain. Furthermore, the brain gives priority to visual things and that's a win-win situation for businesses.
Mobile Users Love Videos
Over 90% of people use their mobile devices to watch videos. YouTube’s consumption through mobile is increasing day by day.
Texts are boring and videos are engaging.
Best Return On Investment
You invest in marketing to get a good return, isn't it? So choose video marketing. Approximately 80 % of businesses believe video is the best way for marketing concerning returns. It pays off in multiple ways like brand recognition, sales growth, site traffic increase, better human resource, and more.
Video Establishes Trust
Why do we buy a particular brand of clothes more often? Because we trust that brand and feel happy. Video helps in building that trust between your product/service and customers.
Video marketing invites repeat customers by developing long-term relationships.
Search Engine Love Videos
Are you struggling to make your site's presence count on search engines? Include video marketing under your armor and that will surely bring good results. Search engines love sites with good video content to rank.
Search engines even consider total views, likes, dislikes, and comments on your videos for search engine ranking.
As a business entity, try video marketing if you haven't tried yet. It explains all about you in a simply scanned and scalable manner. Even the laziest users, click and start watching the videos that serve your purpose of making it.
Above all, videos encourage sharing, help your business for free marketing on multiple platforms among a vast audience base.